Appeal 2006-2236
Application 09/817,837
that Jenkins generates a personality profile for a group of users, based in part on
cookie files on a customers computer (4, ll. 39-41. Jenkins additionally discloses
that the marketing profiles, for example, may include mortgage refinance factors or
likely pet bird purchase factors (col. 5, ll. 24 to 27).
While marketing profiles are created on the marketing server 24, Jenkins
does not disclose that marketing server 24 receives a request for registration
information from either device 22 or marketers 30. Rather, marketing server 24
receives individual records 52 from device 22 and provides access to its data base
to marketers 30.
ANALYSIS
As Jenkins does not disclose a device that receives a request for registration
information and generates a personality profile based on a service provided by a
service provider, the subject matter of claims 45 to 68 is not disclosed in Jenkins.
As Jenkins does not disclose a device that generates a personality profile to
portray a desired persona based on a service provided by a service provider, this
subject matter that is recited in claims 45 to 51 is not disclosed in Jenkins.
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Last modified: September 9, 2013