Appeal No. 2006-2563
Application No. 09/624,107
providing in the first selectable link a term chosen by the
advertiser associate’s web site;
displaying the first selectable link on an Internet user’s
computer in response to an Internet user accessing the advertiser
associate’s web site;
transmitting to the Internet user’s computer the advertiser
links in response to selection of the first selectable link by
the Internet user; and
causing transmission of an advertiser’s web site to the
Internet user’s computer in response to selection of a
corresponding advertiser link by the Internet user, thereby
accomplishing a referral to the advertiser’s web site.
THE REFERENCES
Bezos et al. (Bezos) 6,029,141 Feb. 22, 2000
Davis et al. (Davis) 6,269,361 Jul. 31, 2001
(filed May 28, 1999)
THE REJECTION
Claims 23-25, 29-44 and 48-53 stand rejected under
35 U.S.C. § 103 as being unpatentable over Davis in view of
Bezos.
OPINION
We reverse the aforementioned rejection. We need to address
only the independent claims, i.e., claims 23, 31, 37, 39 and 44.
Those claims require a first selectable link having a term chosen
by an advertiser associate’s web site (claims 23, 31, 39 and 44)
or an advertiser associate (claim 37).
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