Ex Parte Szmanda - Page 2


                Appeal No. 2007-0220                                                                              
                Application No. 09/982,640                                                                        
                       This appeal involves claims 1 through 42 and 44, which constitute all                      
                the claims pending in this application.  We have jurisdiction under 35 U.S.C.                     
                § 6(b) and § 134(a).  An oral hearing regarding this appeal was conducted on                      
                May 23, 2007.                                                                                     
                       As best representative of the broadest disclosed and claimed                               
                invention, independent claim 1 is reproduced below:                                               
                       1. A method of supplying advertisement information to a user                               
                searching for said information within a data network, comprising the steps                        
                of: receiving from the user, a series of search rules comprising facts about an                   
                advertisement; accessing a database comprising details of a plurality of                          
                advertisements; using a search engine to apply said search rules to said                          
                database; and reporting, to the user, results comprising a subset of the                          
                contents of said database.                                                                        
                       The following references are relied on by the Examiner:                                    
                Loeb    US 6,421,652 B2   Jul. 16, 2002                                                           
                                                               (filed Jul. 27, 1999)                              
                Skillen   US 6,098,065   Aug. 1, 2000                                                             
                       In a first stated rejection, the Examiner has rejected all claims on                       
                appeal, claims 1 through 42 and 44 under 35 U.S.C. § 102(b) as being                              
                anticipated by Skillen.  Secondly, claims 1 through 10, 39 through 42, and                        
                44 stand rejected under 35 U.S.C. § 102(e) as being anticipated by Loeb.                          
                Lastly, claims 11 through 38 stand rejected under 35 U.S.C. § 103.  As                            
                evidence of obviousness, the Examiner relies upon Loeb alone.                                     
                       Rather than repeat the positions of the Appellant and the Examiner,                        
                reference is made to the Brief and Reply Brief for Appellant’s positions, and                     
                to the Answer for the Examiner’s positions.                                                       



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