Appeal 2007-1539
Application 09/741,362
tag is retrieved from a content requesting client. The unique identification
tag is processed to determine if the requesting user is part of a test subject
group or a non-test subject group. Based upon the determination, the
requesting user is provided with either experimental content or non-
experimental content. Content usage data is then analyzed to compare usage
of experimental content versus non-experimental content to thereby
determine the effectiveness of the experimental content. (Specification 3-4).
Claim 1 is illustrative of the invention and reads as follows:
1. A method of executing a plurality of live content usage
experiments comprising the acts of:
providing a unique identification tag to a content requesting
client computing device by a content server;
processing said unique identification tag upon receiving a
request for content from said client computing device by said content
server to verify if said client computing device is a test subject;
offering experiment content to said client computing device if
said client computing device is verified as a test subject;
tracking content usage at said content server of experiment
content and non-experiment content offered to said client computing
device to produce content usage data; and
analyzing said content usage data to compare usage of
experiment content versus non-experiment content to determine if
experiment content was used more often than non-experiment
content.
The Examiner relies on the following prior art reference to show
unpatentability:
Liu US 6,839,680 B1 Jan. 4, 2005
(filed Sep. 30, 1999)
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