Ex Parte Baker - Page 10

                Appeal 2007-1593                                                                             
                Application 10/462,972                                                                       
                reels or cartridges, which are the small object as claimed” (Answer 9).                      
                Alden teaches storage of plural objects or “reels” in the mailer (Alden, col.                
                2, ll. 57-58).  Appellant has not explicitly defined the term “small” in the                 
                Specification.  We therefore give the term its ordinary and customary                        
                meaning and, in so doing, we find the magnetic tape reels discussed by                       
                Alden to be “small.”                                                                         
                      As for the limitation of a business card being secured to the container,               
                Alden discloses an address card 20 non-adhesively secured to the cover 12.                   
                An address card is a card having contact information, such as a name and                     
                address, printed thereon and is thus a “business card.”  Furthermore, the                    
                printed contents of the claimed “business card” cannot distinguish the                       
                invention from the prior art in terms of patentability.  See In re Gulack, 703               
                F.2d 1381, 1385, 217 USPQ 401, 404 (Fed. Cir. 1983) (when descriptive                        
                material is not functionally related to the substrate, the descriptive material              
                will not patentably distinguish the invention from the prior art.)                           
                      Alden also discloses use of the disclosed container for mail shipments                 
                of the magnetic tapes therein and, as such, meets the step of distributing, in               
                the sense of giving out or delivering (see Webster’s Third New International                 
                Dictionary, Unabridged 660 (G &C Merriam Co. 1961), the container with                       
                the magnetic reels contained therein to the recipient.                                       
                      Rejection (3) is also sustained.  As evidenced by Schoberg, textured                   
                surfaces on the base and lid of data cartridge cases “for aesthetic appeal if                
                desired” was well known in the art at the time of Appellant’s invention                      
                (Schoberg, col. 3, ll. 66-68).  Appellant argues that the aesthetic texturing                
                described on the base and lid of Schoberg is on the outer surfaces of base 18                
                and lid 30 (Appeal Br. 8), but Schoberg does not so limit the description.                   

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