Ex Parte Mitchell et al - Page 9



             Appeal 2007-1928                                                                                  
             Application 10/163,282                                                                            
             relative persuasiveness of the arguments.  See Oetiker, 977 F.2d at 1445, 24                      
             USPQ2d at 1444; Piasecki, 745 F.2d at 1472, 223 USPQ at 788.                                      
             The Court recently expounded on the obviousness determination in KSR, stating:                    
                          The question is not whether the combination was obvious                              
                          to the patentee but whether the combination was obvious                              
                          to a person with ordinary skill in the art.  Under the                               
                          correct analysis, any need or problem known in the field                             
                          of endeavor at the time of invention and addressed by the                            
                          patent can provide a reason for combining the elements                               
                          in the manner claimed.                                                               
             KSR, 127 S. Ct. at 1742, 82 USPQ2d at 1397.                                                       
                   The Court further explained:                                                                
                          When a work is available in one field of endeavor, design                            
                          incentives and other market forces can prompt variations                             
                          of it, either in the same field or a different one.  If a                            
                          person of ordinary skill can implement a predictable                                 
                          variation, § 103 likely bars its patentability.  For the same                        
                          reason, if a technique has been used to improve one                                  
                          device, and a person of ordinary skill in the art would                              
                          recognize that it would improve similar devices in the                               
                          same way, using the technique is obvious unless its                                  
                          actual application is beyond his or her skill.                                       
             Id. at 1740, 82 USPQ2d at 1396.                                                                   

                                                 ANALYSIS                                                      
                   Turning first to a construction of the claim language on appeal, we turn to                 
             Appellant’s specification for guidance. An image is defined as including a                        
             photograph, graphic, text, icon, or logo.  Specification at 8:15.  “Customized                    
             image” is used to refer to an image that has been selected and/or modified in shape,              

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