Ex Parte Benderev - Page 5


                Appeal 2007-2416                                                                                
                Application 10/152,230                                                                          

                To meet claim 1, the Appellant argues, the Wireless Advisor sponsors would                      
                have to pay different fees and the order of the sponsors at the top of the list                 
                would have to be based upon the fee paid (Br. 5-7).  Claim 1 does not                           
                require that each third party pays a different fee.  Instead, that claim                        
                encompasses a two-level hierarchy – zero fee and fee greater than zero.                         
                       The Appellant argues that in view of the Appellant’s Specification,                      
                “fee” in the Appellant’s claim 1 cannot be a zero fee (Br. 6).  In support of                   
                that argument the Appellant relies upon the disclosures in the Appellant’s                      
                Specification (Spec. ¶ 28) that 1) a website operator “may charge                               
                subscription or advertising fees”,  2) “a hierarchy of advertisements may be                    
                made accessible through the methods of the present invention insofar as a                       
                higher subscription fee is paid; a particular vendor/service provider is more                   
                prominently displayed or is otherwise featured as part of the regular content                   
                of such a web site”, and 3) the method acts “to potentially provide revenue                     
                for the central web site operator” (Br. 6, Reply Br. 5).  None of those                         
                disclosures indicates that by “hierarchy” in claim 1 the Appellant means a                      
                hierarchy wherein each third party must pay a different fee.  The first of                      
                those disclosures merely states that fees may be charged, the second                            
                disclosure encompasses display more prominently at the top of a two-level                       
                hierarchy, and the third disclosure encompasses providing revenue from the                      
                Wireless Advisor sponsors listed in random order at the top of the list.                        

                       For the above reasons we are not convinced of reversible error in the                    
                Examiner’s rejection.                                                                           


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