Ex Parte Eder - Page 6

            Appeal 2007-2745                                                                                  
            Application 09/761,671                                                                            

        1              more drivers may have to be varied in concert to produce the best results              
        2              (Bielinski, 1:Abstract).                                                               
        3           06. Bielinski describes Value-Based Management (VBM), which keys on                       
        4              a target's historical operations rather than future projections. VBM also              
        5              can calculate the results of trade-offs when decision makers must choose               
        6              between a series of factors that can be changed to enhance post                        
        7              acquisition value (Bielinski, 1:Bottom ¶ - 2:Top line).                                
        8           07. Bielinski describes the best-known valuation tool designed to                         
        9              facilitate value creation and cash flow enhancement as Shareholder                     
       10              Value Analysis (SVA), introduced in the 1980s by Prof. Alfred                          
       11              Rappaport of Northwestern University (Bielinski, 2:First full ¶).                      
       12           08. SVA may be defined as a two-step process. First, a discounted cash                    
       13              flow business valuation is performed. A projection of future cash flow                 
       14              (including a residual) is developed and discounted at an appropriate rate,             
       15              usually the cost of capital, to arrive at an indicated value. Second, key              
       16              factors (or value drivers), such as growth, profit margins, etc., are varied           
       17              systematically to test the sensitivity of the indicated business value to              
       18              each driver. Standard SVA sensitivity analysis changes each value driver               
       19              plus or minus 1%, although analysts now often use "relevant ranges" and                
       20              different percentages for upside and downside swings to reflect                        
       21              prevailing business realities (Bielinski, 2:First full ¶).                             
       22           09. SVA has limitations often magnified into constraints that necessitate                 
       23              modifying standard SVA analysis. Thus, Rappaport describes and                         
       24              distinguishes VBM, a first cousin to SVA, which has resulted from these                
       25              modifications. Bielinski provides an abbreviated overview of VBM and                   

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