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reputation as a top quality coach manufacturer. Petitioner also
used its incentive program to attract buyers for coaches with
unpopular colors or unpopular sizes and display models that had
been driven to recreational vehicle shows. The "X" brand
manufacturers also offered incentive programs to the Foretravel
dealerships.
One facet of petitioner's incentives began when Mr. Fore
operated the California dealership. The California dealership
would purchase Foretravel coaches for sale to customers. At
times, customers would make Mr. Fore an offer on a Foretravel
coach, but the purchase price proposed by the customer would be
less than the price the California dealership paid petitioner for
the coach. Mr. Fore would call Moore at Foretravel and ask him
if petitioner was interested in such a sale. If petitioner was
interested in selling the coach at the customer's suggested
price, then petitioner would make a commensurate adjustment in
its price to the dealer via the Foretravel incentive program.
This incentive method still was in place during the years in
issue and was available to a dealer faced with a customer offer
that produced a loss or resulted in a "skinny deal".
A "skinny deal" is a transaction that has a $3,000 profit or
less. A salesperson at the dealership could not turn down any
deal proposed by the customer, even a skinny deal. The sales
manager at the dealership had the authority, as did the general
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