- 48 - Middle East. Most of its European customers were B&L subsidiar- ies that operated warehouses in most of the European countries. In the Middle East, most of B&L Ireland's customers were inde- pendent distributors that sold other products in addition to Ray- Bans. B&L Ireland did not sell any sunglasses in Ireland. Not all of the B&L sunglasses sold in Europe and the Middle East were assembled at the B&L Ireland sunglass assembly facili- ty. B&L Ireland tended to manufacture SKUs of the biggest runners (i.e., the best selling styles of sunglasses) so that it was not required to train employees to assemble those products that were in less demand. B&L Hong Kong sold the sunglasses it assembled for distribu- tion in Southeast Asia. It sold sunglasses directly to retail optical shops in Hong Kong and sold to both related and independ- ent distributors for distribution in the remainder of Southeast Asia. In addition to selling the sunglasses it assembled, B&L Hong Kong sold B&L sunglasses not assembled by it as well as other B&L products. In general, B&L Ireland and B&L Hong Kong sold sunglasses at prices equal to the international distributor list price (1) less 25 percent for related distributors and (2) less 10 to 15 percent for unrelated distributors. Neither B&L Ireland nor B&L Hong Kong assembled sunglassesPage: Previous 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Next
Last modified: May 25, 2011