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deluxe posters. Paint structures vary in size and shape, and
generally have a fixed-term contract for the advertising space.
The advertisement is permanently painted on the sign face. Paint
structures may be standard or nonstandard in size. National
advertisers typically avoid nonstandard signs. Paint structures
have less turnover than other structures since their message
generally involves advertising of a certain location. This
results in less vacancy and higher gross sales volumes. Paint
structures require less maintenance because of the lower turnover
rate. Poster and rotary bulletin units are utilized by
advertisers for shorter periods of time and have higher
maintenance cost than paints. SOAI was primarily a paint
operation on the valuation date, January 25, 1982.
Posters are standardized advertising copy printed on posting
paper and pasted on the face of the sign structure. A poster
copy size is standard throughout the industry at 12 feet 3 inches
high by 24 feet 6 inches long. Industry-wide posters have the
highest vacancy of any billboards throughout the United States.
Deluxe posters, also known as junior posters or 8-sheet
poster panels, are small standardized advertising copy printed on
posting paper and pasted on the face of the sign structure. A
deluxe poster measures approximately 6 feet in height by 12 feet
in length.
Rotary bulletins have consistent face sizes on varying types
of structures. The advertising copy is rotated between various
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