Estate of Frederick Carl Gloeckner, Deceased, Joseph A. Simone, and Douglas Dillon, Co-Executors - Page 10

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               The company’s administrative offices were understaffed and,            
          because of the company’s New York City location, it was difficult           
          to recruit workers with a satisfactory knowledge of horticulture.           
               Trends In the Horticultural Industry.  Retail sales of                 
          horticultural products increased approximately $500 million                 
          (2-3 percent) from 1989 to 1990.  That rate constituted a                   
          decreased rate of growth from previous years.  Some of the                  
          industry growth at the retail level came from sales of imported             
          horticultural products.  Because the company sold products only             
          to wholesalers, it did not necessarily benefit from retail                  
          growth.                                                                     
               In addition to foreign competition, the company faced                  
          competition from mass merchandisers and discounters.  The growing           
          presence of those competitors at the retail level exerted                   
          downward pressure on wholesale prices, adversely affecting the              
          company, which sold to wholesalers.                                         
               Finally, the company did not make arrangements to secure               
          exclusive sources of supply for its specialized products, whereas           
          the company’s competitors had made such arrangements.  Those                
          arrangements enabled the company’s competitors to command higher            
          prices for their goods.                                                     
          Estate Tax Return                                                           
               The executors timely filed Form 706, United States Estate              
          (and Generation Skipping Transfer) Tax Return.  On that return              
          the executors reported that the value of decedent’s shares was              




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