Medieval Attractions N.V - Page 73

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          suggestions regarding marketing actions that they wanted Bellows            
          to take.  In 1985, Bellows set up an in-house advertising agency            
          at MTNV.                                                                    
               Bellows monitored MTNV's competition in the central Florida            
          area.  The companies that MTNV considered as competition included           
          "King Henry's Feast", which was operating during the mid-1980's.            
          King Henry's Feast was a medieval dinner show that seated 600 to            
          700 customers.  The customers were served a meal and watched a              
          show that included sword fights with armor and acrobats.  For a             
          period of time, King Henry's Feast featured jousting, although it           
          was not part of the dinner show.                                            
               Leandro Galindo (Galindo) met A. Gelabert while A. Gelabert            
          was working on the Florida castle.  A. Gelabert sent Galindo to a           
          horse training school in Florida for about 6 months so that                 
          Galindo could become a knight.  A. Gelabert also asked Galindo to           
          set up a photography department.  Galindo researched equipment              
          and presented the information to A. Gelabert.  A. Gelabert chose            
          a photography equipment company that provided a 2-week training             
          session with the purchase of equipment.  To the best of Galindo’s           
          knowledge, no one at MTNV knew anything about photography                   
          equipment.  Galindo set up the lab and hired and managed the six            
          employees who worked in the photography department.                         
               The general concept of taking pictures at the castle was not           
          new.  Photographs were taken and distributed to customers at                
          Son Termens in Spain.  The methods used to take the pictures and            




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