- 44 -                                                 
           1929), revg. 10 B.T.A. 65 (1928); Ford Dealers Adver. Fund, Inc.                           
           v. Commissioner, 55 T.C. 761, 770-774 (1971), affd. 456 F.2d 255                           
           (5th Cir. 1972); Artnell Co. v. Commissioner, 48 T.C. 411, 417-                            
           418 (1967), revd. on other grounds 400 F.2d 981 (7th Cir. 1968);                           
           Seven-Up Co. v. Commissioner, 14 T.C. 965, 977-978 (1950); Twin                            
           Hills Meml. Park & Mausoleum Corp. v. Commissioner, T.C. Memo.                             
           1954-206.  If and to the extent that the contract holder retains                           
           the beneficial interest in the funds collected by the Dealership,                          
           the Dealership is not required to include them in gross income.8                           
                 It is therefore necessary to address petitioners' contention                         
           that the contract holder does not relinquish beneficial ownership                          
           of the portion of the contract price allocable to the PLRF.  In                            
           other words, we must decide whether the VSC arrangement, like the                          
           preneed funeral arrangement in Angelus Funeral Home and the                                
           arrangement for prepaid legal fees in Miele, provided for                                  
           collection of this money in trust for the contract holder's                                
           benefit.                                                                                   
                 8 Respondent tries to distinguish the cases on which                                 
           petitioners rely by further pointing out that in Miele v.                                  
           Commissioner, 72 T.C. 284 (1979), the funds in the client trust                            
           account belonged to the client and that in Angelus Funeral Home                            
           v. Commissioner, 47 T.C. 391 (1967), affd. on other grounds 407                            
           F.2d 210 (9th Cir. 1969), the preneed funeral arrangement created                          
           a grantor trust on behalf of the customer.  But respondent’s                               
           observations simply beg the question whether the contract holders                          
           in the cases at hand also retain a beneficial interest in the                              
           reserves.                                                                                  
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