New Orleans Louisiana Saints, Limited Partnership, Benson Football, Inc. Tax Matters Partner - Page 10

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               During the years at issue, the NFL revenue sharing program             
          applied to gross revenues derived from national broadcasting                
          rights and ticket sales, the two major sources of revenue for               
          each team.  All broadcasting of regular and post-season games was           
          carried out under the terms of periodic league-wide contracts.              
          The revenues from the broadcasting were shared equally among all            
          NFL teams.  Revenues derived from ticket sales were also shared,            
          but on a different basis.  Generally, the home team received 60             
          percent of ticket revenues, plus an additional 15 percent for               
          expenses, and the visiting team was entitled to the balance.                
               By 1985, stadium operations provided a third potential                 
          revenue source for NFL teams.  These included revenues from                 
          luxury suites, advertising, parking, concessions, novelty sales,            
          promotional allowances, and similar payments.  The NFL's revenue            
          sharing rules, however, did not apply to revenues generated from            
          stadium operations.  Consequently, if structured appropriately, a           
          team's stadium lease could be converted from an expense item to a           
          source of revenue.                                                          
          Economic Impact of the Saints                                               
               At all relevant times during the years at issue, tourism and           
          entertainment have been among the leading industries in the City            
          of New Orleans (occasionally the City or New Orleans) and the               
          State of Louisiana.  Moreover, because of the team's ability to             
          attract fans and stimulate local business, the Saints have been             
          one of several important elements in that industry.                         




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