United Cancer Council, Inc. - Page 30

                                       - 14 -                                         
               Contributions to you are no longer deductible as provided in           
               section 170 * * *  .                                                   
          On November 2, 1990, respondent also issued a notice of                     
          deficiency to petitioner, determining income tax deficiencies for           
          1986 and 1987.                                                              
               On January 30, 1991, after the bankruptcy court lifted the             
          automatic stay, petitioner filed its petition initiating the                
          instant declaratory judgment action pursuant to section 7428.  On           
          January 30, 1991, petitioner also filed its petition initiating a           
          proceeding for review of the notice of deficiency issued to it              
          for 1986 and 1987, United Cancer Council, Inc. v. Commissioner,             
          docket No. 2009-91.  The parties have agreed that the deficiency            
          proceeding should be held in abeyance pending the resolution of             
          the instant declaratory judgment action.                                    


                               Direct Mail Fundraising                                
               W&H operated with the understanding that direct mail                   
          solicitation allows an organization’s marketing and solicitation            
          efforts to directly focus on and target specific individuals.  In           
          W&H’s view, in comparison to direct mail solicitation,                      
          solicitations conducted through the print media or radio will               
          generally reach a nonspecific and less targeted audience.  W&H’s            
          advice to petitioner and actions under the Contract were based in           
          part on these understandings.                                               
               In a direct mail fundraising campaign, a “prospect letter”             
          is a letter mailed to an individual who has not previously                  



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Last modified: May 25, 2011