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B. Graphic Design; Package Design
A “graphic design” (graphic design) is a combination of
verbal information, styles of print, pictures or drawings,
shapes, patterns, colors, spacing, and the like that make up an
overall visual display. The term “package design” (package
design) refers to the design of the physical construction of a
package.
C. Reynolds' Cigarette Products
Among the tobacco products manufactured and marketed by
Reynolds are cigarettes in the following product lines: Camel,
Century, More, Now, Salem, Sterling, Vantage, and Winston. A
product line is distinguished by a brand name (e.g., Camel) and
may contain different cigarette products (e.g., Camels, Camel
Filters, and Camel Lights). Cigarettes are packaged in either
soft-packs or crush-proof boxes.
Different cigarette products have different attributes, and
Reynolds can combine those attributes to make different products.
Among the available attributes are: (1) name, (2) tar and
nicotine content (full flavor, light, or ultra light), (3) length
in millimeters (e.g., 70, 85, or 100 millimeters), (4) flavor
(e.g., regular, menthol, or mint), (5) tobacco blends (flue-
cured, burley, and oriental tobaccos), (6) package (soft-pack or
crush-proof box), (7) circumference (regular, wide, slender,
slim, or super slim), (8) filter or nonfilter, (9) quantity in a
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Last modified: May 25, 2011