Planned Parenthood Federation of America, Inc. - Page 9




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               It is standard in the mailing list industry to include the             
          management commission, brokerage commission, and running fees in            
          the base price.  The commissions paid to the list manager, CMS,             
          and the list brokers are within the range of usual and customary            
          amounts paid for such services.                                             
               For an additional cost, a mailer can further customize its             
          order.  For an extra fee per 1,000 names, a mailer can request              
          that the names it rents be selected by certain other criteria.              
          Selection criteria (special selections) include:  Gender,                   
          ethnicity, State, and ZIP code.  Petitioner, pursuant to the                
          recommendation of CMS, determines which special selections to               
          offer and how much to charge the mailer.  Petitioner includes the           
          special selection information on its data cards.  Triplex                   
          actually performs the special selections.  Triplex charges                  
          different fees for performing different special selections and              
          regularly notifies petitioner of the fees for such selections.              
          Before August 1993, the amount that the mailer was charged for              
          special selection fees was equal to the amount that Triplex                 
          charged petitioner and did not include any commissions paid to              
          CMS, the list manager, or the list brokers.  After August 1993,             
          the amount that the mailer is charged for special selection fees            
          exceeds the amount which Triplex charges petitioner and includes            
          a 20-percent list brokerage commission and a 25-percent list                
          management commission retained by CMS and ALC.                              





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Last modified: May 25, 2011