-8-
purchased by special order at Borders Books and Music in Baileys
Crossroads, Virginia.
Prior to the book's being released, petitioner played an
active role in all stages of its publication. In 1994, after
reviewing the first galley proofs, petitioner inquired about
adding two additional chapters to the novel. Then by letter
dated February 27, 1995, petitioner made detailed suggestions for
the book's cover design and attached pictures of how he thought
the characters on the cover should look. Petitioner closed the
letter with the following words:
Any additional assistance I can provide will be
done gladly. I realize that the cover design is as
important as the story on the inside. It doesn't
matter if the story is good if we fail to motivate the
reader into purchasing [sic] the book.
* * * * * * *
Perhaps with our joint venture on "Searchlight,
Nevada" we can add a hot seller to * * * [Northwest's]
catalog. I'd like us to sell over 100,000 copies.
Petitioner also actively participated in the promotion of
his book.7 He provided Northwest's public relations department
with mailing lists and telephone numbers of bookstores, news-
papers, magazines, and radio and motion picture companies.
Petitioner, on his own, mailed about 60 complimentary copies of
7A marketing plan distributed by Northwest to its authors
advises that "the more effort you are willing to put forth in
promoting your book, the more successfully your book will sell."
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