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CAST directors do not have a contractual agreement with Mr.
Taylor, but they are permitted to use the CAST name in operating
their respective regions. Directors generate income by
collecting membership fees and by hosting regional tournaments
and are responsible for all expenses incurred in their
activities.
Since the western region was new and did not have any
members, petitioners recruited new members in their spare time.
Petitioners printed up fliers and business cards and distributed
them on weekends and evenings during fishing-related events.3
Petitioners also recruited new CAST members by renting booths at
local boat shows, posting CAST fliers at marinas, and speaking to
bass fishing clubs.
CAST also helped directors with regional recruitment by
advertising in and contributing articles to Texas bass fishing
magazines such as Honey Hole and Our Inland Fisheries. The
advertisements and articles promoted upcoming CAST tournaments
and publicized the names of companies sponsoring the tournaments.
In addition, CAST created and maintained its own website as a way
of advertising both its tournaments and corporate sponsors on the
Internet.
3 Petitioners distributed about 400 to 500 business cards
annually. The business cards also listed the dates and places of
CAST tournaments on the back.
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Last modified: May 25, 2011