Prudential Overall Supply - Page 29




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          petitioner’s long and consistently used method was based on                 
          isolated statements made by petitioner’s employees during the               
          course of the audit and was pursued based on puffing on                     
          petitioner’s Web site.  The statements, however, related to                 
          physical life.  The statements were overcome by convincing                  
          evidence that the useful lives of the items used in petitioner’s            
          business were far less than the useful lives determined by                  
          respondent and that the useful lives were reasonably expected to            
          be not substantially in excess of a year.  We conclude that                 
          respondent’s determination was arbitrary or without a sound basis           
          in fact or law, and, thus, was an abuse of discretion under                 
          section 446(b).                                                             
               We have carefully considered all of the remaining arguments            
          that have been made by the parties for a result contrary to those           
          expressed herein, and, to the extent not discussed above, they              
          are irrelevant or without merit.                                            
               To reflect the foregoing and concessions of the parties,               
                                                  Decisions will be entered           
                                             under Rule 155.                          















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