- 8 -
advertisements on the Diane; (2) building franchises; (3)
chartering the Diane; and (4) reselling the Diane.
1. Sponsorships
The 50-foot class of boats developed in the late 1980s in
Europe for the Admiral’s Cup race. At that time, yacht races for
this class of boats were heavily sponsored by different banks and
corporations; thereafter, the class began to develop in America
with numerous sponsors in order to train for the America’s Cup
race. Further, yachting events have become major sporting
events, with races being nationally televised.
Petitioners, therefore, expected to find sponsors through
the Association, which made a promotional videotape. Petitioners
also mailed out hundreds of letters, with followup phone calls,
to solicit other sponsors in 1993. Because of Mr. Schwartz’s
profession, petitioners expected to receive sponsorships from
pharmaceutical companies.
2. Franchising
Petitioners foresaw the formation of an ongoing franchise
league for sailboat racing because of the 4-year gap between the
America’s Cup races. Petitioners envisioned that the league
would have 20 teams that represented 10 countries. Petitioners
planned to encourage international interest (and, therefore,
international sponsorship) in the league by having the Diane
sail around the world twice promoting the league. Petitioners
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011