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primarily focused on the packaged foods, telecommunications,
technology, and automotive industries. Work has been done for
clients such as Hershey Chocolate, Cadbury Schweppes, AT&T,
Lucent Technologies, Sony Corporation, and the National Hockey
League.
The primary operations seem to be conducted under the name
Marketing Concepts Group. Additionally, the name “dijit” has
been used for certain activities of Marketing Concepts Group that
deal with information technology development and projects.
Literature for Marketing Concepts Group and dijit identifies Mr.
Weaver as president of the enterprise.
Shrike Cars, also referred to as Automotive Design &
Engineering, is the working name given to at least some of
petitioners’ endeavors in the automotive field. As will be
explained in greater detail below, since approximately 1994 the
Shrike Cars project has sought to identify emerging automotive
technologies and to develop them with strategic partners. At the
time of trial in late 2003, petitioners had not stopped using the
working name Shrike Cars and had not disposed of Shrike Cars.
The parties dispute whether the Shrike Cars business is properly
characterized as a startup operation in 1998.
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