Joseph A. and Sari F. Deihl - Page 67

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               In contrast, and demonstrating the sharp distinction in how            
          petitioners supported a few expenses and left the Court to make a           
          leap of faith about the remainder, petitioners deducted under               
          marketing for KareMor $72,500 paid to Lifestyle Advantage in May,           
          June, and July of 1998 for what is characterized in the KareMor             
          ledger as “Sales Aides”.  Respondent noted on opening brief the             
          absence of any evidence or testimony regarding these outlays.  In           
          response, petitioners on reply brief offer the following:  “And             
          in reference to Lifestyle Advantage * * * [the general ledger]              
          shows that this 1998 expenditure ($72,500) is for ‘sales aids’              
          which should not be surprising, given that Petitioners grossed              
          $19 million in that year.”  Such a statement is utterly useless             
          to the Court in addressing any elements whatsoever of                       
          deductibility.  No further deduction is warranted for these                 
          payments.                                                                   
          III.  Cost of Goods Sold                                                    
               On page 2 of its 1998 Form 1120S, U.S. Income Tax Return               
          for an S Corporation, Mayor included $747,535 of “Purchases” in             
          computing cost of goods sold.  Respondent disallowed $123,250 of            
          “Purchases” with the explanation:  “The year end accrued payable            
          to Arizona Natural Resources in the amount of $123,250 was never            
          paid, as there was a dispute over this debt.  Thus the $123,250             
          is not deductible.”  During 1998, Arizona Natural Resources,                
          Inc., manufactured for Mayor a line of cosmetics marketed as the            






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