-5-
his car would appreciate in value. Petitioner instead focused on
keeping his car in as good a condition as possible so that it
would retain most of its value.
Petitioner knew that a substantial sponsor was essential to
be profitable in drag racing. While some sponsors pay small sums
of money to racers to display the sponsors’ logos on their cars,
petitioner was instead interested in cultivating a mutually
beneficial relationship with a sponsor on a larger scale.
Petitioner successfully secured sponsorship in 1998 by the Sac
and Fox Casino (Sac and Fox) of $15,000 for the year. In
connection with the sponsorship, petitioner purchased a new body
for his car and painted Sac and Fox’s logo on the car.
Petitioner performed various duties for Sac and Fox,
including acting as a representative of Sac and Fox at races, car
shows, and various other public appearances. Petitioner met
patrons and handed out coupons, flyers, and key chains for Sac
and Fox at several public appearances. Petitioner also
coordinated with the Cameron, Missouri, reserve track to sponsor
a race, adding $500 to the purse. Petitioner promoted this race
as the Sac and Fox Casino Quick Eight Race. At the end of the
year, petitioner provided Sac and Fox a detailed race report
listing each of the events petitioner attended as a
representative of Sac and Fox, with notations about each event.
This report indicates petitioner undertook some activity on
behalf of Sac and Fox on 31 days during 1998. Despite
petitioner’s efforts on behalf of Sac and Fox in 1998, Sac and
Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next
Last modified: May 25, 2011