Ex Parte TOGNAZZINI et al - Page 2




            Appeal No. 2000-0765                                                                              
            Application No. 08/670,929                                                                        


                                               BACKGROUND                                                     
                   Appellants' invention relates to multiple embodiments of a dynamic display                 
            advertising system.  A general understanding of the invention can be derived from a               
            reading of exemplary claim 1, which is reproduced below.                                          
                   1.    Standalone apparatus for displaying advertising, comprising:                         
                                a. a touchscreen display for displaying advertising;                          
                                b. a memory for storing advertising;                                          
                                c. a computer configured to display advertising having at                     
                   least one image and to change the advertising displayed when a user                        
                   touches the touchscreen display.                                                           

                   The prior art references of record relied upon by the examiner in rejecting the            
            appealed claims are:                                                                              
            Cameron et al. (Cameron)               5,592,378                 Jan. 07, 1997                    
                                                                       (Filed Aug. 19, 1994)                  
            Bosworth et al. (Bosworth)             5,619,688                 Apr.  08, 1997                   
                                                                       (Filed Sep.  02, 1993)                 
            Ferguson                               5,649,186                 Jul.  15, 1997                   
                                                                       (Filed Aug. 07, 1995)                  
            Jacobs                                 5,726,898                 Mar. 10, 1998                    
                                                                       (Filed Sep. 01, 1994)                  
            Taligent Documentation, "Drag and Drop framework" (2 pages printed off the Internet               
            on Nov. 20, 1998 at 3:29 PM from website                                                          
            http://hpsalo.cern.ch/TaligentDocs/Talig...1.0/Docs/books/DF/DF_112.html#HEADING1                 
            67)  Copyright date 1995 Taligent, Inc. (Taligent)                                                




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