Ex Parte GOODWIN III - Page 2




                    Appeal No. 2001-2601                                                                                                                                  
                    Application No. 09/167,897                                                                                                                            


                    electronic price labels is typically maintained in an electronic                                                                                      
                    price label data file.  The price information displayed by the                                                                                        
                    electronic price labels is obtained from a price look-up data                                                                                         
                    file and stored within an electronic price label price change                                                                                         
                    record.  See page 1 of Appellant's specification.                                                                                                     
                              In order to obtain a competitive advantage, retailers must                                                                                  
                    effectively market their products.  A typical marketing strategy                                                                                      
                    is to define groups of merchandise items to which the retailer                                                                                        
                    can tailor its promotion and pricing policies.  Therefore, it                                                                                         
                    would be desirable to provide a system and method of sending                                                                                          
                    messages to a group of electronic price labels which                                                                                                  
                    automatically manages addressing of messages to electronic price                                                                                      
                    labels as promotion and pricing policies for the group change.                                                                                        
                    See page 2 of Appellant's specification.                                                                                                              
                              Appellant's invention includes a group of electronic price                                                                                  
                    labels which is less than the total number of electronic price                                                                                        
                    labels within a store, and a computer which records a unique                                                                                          
                    group identifier for a group of products associated with the                                                                                          
                    electronic price labels, determines unique electronic price label                                                                                     
                    identifiers for the group of electronic price labels from a table                                                                                     
                    linking the unique group identifier to the unique electronic                                                                                          
                    price label identifiers, and sends messages addressed to the                                                                                          

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