Ex Parte GOODWIN III - Page 7




                    Appeal No. 2001-2601                                                                                                                                  
                    Application No. 09/167,897                                                                                                                            


                    without gondola controllers, similar to Appellant's invention.                                                                                        
                    See page 20 of the Examiner's answer.                                                                                                                 
                              As pointed out by our reviewing court, we must first                                                                                        
                    determine the scope of the claim.  "[T]he name of the game is the                                                                                     
                    claim."  In re Hiniker Co., 150 F.3d 1362, 1369, 47 USPQ2d 1523,                                                                                      
                    1529 (Fed. Cir. 1998).  Claims will be given their broadest                                                                                           
                    reasonable interpretation consistent with the specification, and                                                                                      
                    limitation appearing in the specification are not to be read into                                                                                     
                    the claims.  In re Etter, 756 F.2d 852, 858, 225 USPQ 1, 5 (Fed.                                                                                      
                    Cir. 1985).                                                                                                                                           
                              We note that Appellant's independent claim 1, recites "(b)                                                                                  
                    determining unique EPL identifiers for each EPL in the group of                                                                                       
                    EPLs from a table linking the unique group identifiers to the                                                                                         
                    unique EPL identifiers; and (c) sending messages addressed to the                                                                                     
                    unique EPL identifiers which contain identical information."  We                                                                                      
                    note that Appellant's other independent claims 1-6, 13 and 21                                                                                         
                    recite similar language.  Thus, Briechle requires determining                                                                                         
                    unique electronic price label identifiers for each electronic                                                                                         
                    price label in a group of electronic price labels from a table                                                                                        
                    linking the unique identifier to a unique electronic price label                                                                                      
                    identifier and sending messages addressed the unique electronic                                                                                       
                    price label identifiers which contain identical information.  In                                                                                      

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