Appeal No. 2002-1844
Application 08/975,428
determinations of data elements because data elements are
pre-fixed (Br15). The examiner finds that the merchant in Hyodo
enters the desired search query, i.e., the desired advertisement
and/or product, and so determines the data elements (EA22 ¶ 11h).
Nothing in claim 1 precludes the data elements from being
determined once and then not changing. In addition, we agree
with the examiner that the service provider determining the
toll-free telephone number or HTML file name for analysis of the
effectiveness of a particular website, as discussed in the next
paragraph, is determination of data elements as broadly claimed.
When a customer calls the toll-free number advertised on the
web site, an access log is created in the form of a bill which is
inputted to the online advertising system 21 (Fig. 4, step S3;
Fig. 6; col. 3, lines 52-67; col. 5, lines 26-35); Hyodo calls
this data "2nd access information." The online advertising
system 21 of the service provider compiles and analyzes the
access log obtained from the WWW server (1st access information)
according to a program entered in advance and the toll-free
telephone service access log (2nd access information) (Fig. 4,
step S4) and provides the results to the advertiser (Fig. 4,
step S5; col. 5, lines 37-54). The examiner notes that the
access logs are two data sources (EA4). There is also a store
management file data source (Fig. 9; col. 6, lines 14-19). The
claimed "multiple data sources" in step (b) reads on the access
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