Appeal No. 2002-1844
Application 08/975,428
log obtained from the WWW server (1st access information), the
toll-free telephone service access log (2nd access information),
and the store management file. Claim 1 does not require the
multiple data sources to be on the Internet. The claimed
"decision support user" reads on the advertiser who is provided
with the analysis results to determine whether the advertising is
effective. Hyodo determines whether accesses to an online
advertisement were effective accesses by judging that a call that
immediately follows access to the advertisement is from the same
user (col. 6, line 61, to col. 7, line 4). It does this by using
the toll-free telephone number to obtain the HTML file name from
the store management file, and referring to the access date and
time of each extracted online access log entry, searching the
records of the toll-free telephone service access log in a
certain time period including those log entries, and determining
whether a start time in the telephone service access log is
within a specified time of the access time in the online
advertising access log so as to determine whether the telephone
call was in response to seeing the advertisement (Fig. 7;
Fig. 10; col. 6, lines 20-49). Then the "hit rate" is computed
(col. 6, lines 50-60). Step (b) requires only one "option[] for
data searching from multiple data sources," which we read on
searching for a particular HTML file name which will be used to
extract access date and time from the logs (col. 6, lines 14-26).
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