Appeal No. 2003-0238
Application No. 08/886,349
respondents for Greenfield Online by having the participants
complete an on-line registration form. Consequently, we are not
persuaded by appellant's arguments regarding on-line
registration.
Appellant asserts (Brief, pages 16-17) that the references
fail to teach or suggest "that a registering participant could
choose to select a particular type of incentive award", as
recited in claim 23. However, Greenfield Online asks (in
paragraph 1), "How do you recruit cybersurfers to participate in
online surveys and focus groups?" The answer is, "Offer them
free online hours, electronic 'coupons' good for purchases at the
virtual mall, and, if all else fails, use the oldest of all come-
ons, cash" (emphasis ours). By saying "if all else fails,"
Greenfield Online suggests giving the potential participants a
choice as to the reward for completing the survey. Accordingly,
appellant's argument that the references fail to teach selection
of an incentive award has not convinced us as to the
patentability of claim 23.
Regarding claims 38 through 48, appellant contends (Brief,
pages 17-19) that neither reference teaches or suggests how to
produce surveys to be filled out over the Internet.
Specifically, appellant argues that the following limitation in
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