Ex Parte MCCOLLOM et al - Page 7




              Appeal No. 2004-0528                                                                  Page 7                
              Application No. 09/204,018                                                                                  


              desired items for creating a registry.  For example, a sponsoring store can post a Web                      
              page on the Internet listing many or all of the products offered within a nationwide chain                  
              of stores, and the registrant may be able to click on the desired items from a personal                     
              computer in the registrant's home.                                                                          


                     2Market describes an interactive shopping service in which an electronic catalog                     
              (e.g., CD-ROM catalog mailed to the consumer) is used to browse products and learn                          
              about them.  With the service, consumers can create order lists that identify the                           
              products they would like to purchase.  Included in the shopping service is a "Gift Finder"                  
              service that creates a special gift list based upon information the consumer provides                       
              such as the age of the recipient, the recipient's interests, an occasion for which the gift                 
              is being purchased, and a gift price range.                                                                 


                     After the scope and content of the prior art are determined, the differences                         
              between the prior art and the claims at issue are to be ascertained.  Graham v. John                        
              Deere Co., 383 U.S. 1, 17-18, 148 USPQ 459, 467 (1966).                                                     


                    Based on our analysis and review of LeRoy and claim 61, it is our opinion that                       
              the differences include the following limitations: (1) receiving on the consumer device an                  
              item advertisement from a non-merchant provider connected to the network, the item                          








Page:  Previous  1  2  3  4  5  6  7  8  9  10  11  12  Next 

Last modified: November 3, 2007