Ex Parte MCCOLLOM et al - Page 8




              Appeal No. 2004-0528                                                                  Page 8                
              Application No. 09/204,018                                                                                  


              advertisement comprising a description of at least one item; (2) receiving an input from                    
              a consumer to select an item desired for purchase, wherein the item desired for                             
              purchase is selected from the at least one item described in the item advertisement                         
              received from the nonmerchant provider; (3) saving the item desired for purchase on the                     
              identified purchase list; (4) allowing the consumer to identify a third party consumer with                 
              whom the identified purchase list is to be shared; and (5) transmitting the identified                      
              purchase list from the consumer device to the identified third party consumer.                              


                     Based on our analysis and review of LeRoy and claim 71, it is our opinion that                       
              the differences include the following limitations: (1) means for receiving via the network                  
              an item advertisement from a non-merchant provider, the item advertisement                                  
              comprising a description of at least one item; (2) means for selecting an item desired for                  
              purchase, wherein the item desired for purchase is selected from the at least one item                      
              described in the item advertisement received from the non-merchant provider;                                
              (3) means for identifying, from the plurality of purchase lists, a purchase list on which to                
              save the selected item; (4) means for receiving an input from the consumer to identify a                    
              third party consumer with whom the identified purchase list is to be shared; and                            
              (5) means for receiving an initiation input from a consumer to transmit the identified                      
              purchase list from the consumer system to the identified third party consumer.                              









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