Appeal No. 2004-1586 Application No. 10/132,863 and a method of using such keychain assembly in commerce. Further details of the appealed subject matter are recited in independent claims 1 and 4 which are reproduced below: 1. A keychain assembly for holding a plurality of keys therein, said keychain assembly comprising: a key retainer to hold the plurality of keys together; and a panel fixedly secured to said key retainer, said panel defining a section having material printed thereon, said panel having a predetermined thickness such that at least a portion of said material printed thereon may be removed by punching out a portion of said panel, said section being divided into a plurality of sub-sections such that each of said sub-sections includes said material printed thereon and that said material printed on each of said sub-sections is printed on less than half of each of said sub-sections. 4. A method for providing incentives to customers of an entity providing commercial activity, the method including the steps of: providing a keychain assembly having a panel with a plurality of sub-sections with each sub-section having writing in each of the plurality of sub-sections identifying a commercial incentive; giving the keychain assembly to one of the customers; taking possession of the keychain assembly when the customer engages the entity to perform commercial activity; punching out one of the plurality of sub-sections to recognize the use of the entity by the customer for the commercial activity identified in the one of the plurality of sub-sections; and 2Page: Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 NextLast modified: November 3, 2007