Appeal No. 2004-1992 Application No. 10/223,982 view of the teachings of the applied references to include a die cut ribbon in the decorative bow of Ramirez “in order to provide a contrived structure” (answer, page 21). It is true that the elongated base ribbon 11 of Ruff with its spaced apart decorative members 12, fingers 13 and symbols 16 is visually similar to appellants’ die cut piece 16 having a spine and at least one design artifact. However, that is not enough to demonstrate the obviousness of the claimed subject matter, for the mere fact that the prior art structure could be modified does to make such a modification obvious unless the prior art suggests the desirability of doing so. See In re Gordon, 733 F.2d 900, 902, 221 USPQ 1125, 1127 (Fed. Cir. 1984). It is on this point that the examiner’s rejection is defective, from our perspective. On the basis of the considerations that follow, we fail to perceive any teaching, suggestion or incentive in either of the references which would have led one of ordinary skill in the art to modify the bow of Ramirez in the manner proposed by the examiner. 1The page numbering in the examiner’s answer appears to be incorrect in that the third page is numbered “page 2” with the pages that follow being consecutively numbered in ascending order. For convenience, we shall use the page numbers as found in the answer in referring to particular pages of the answer. 4Page: Previous 1 2 3 4 5 6 7 8 9 10 NextLast modified: November 3, 2007