Appeal No. 2004-1868 Application No. 09/731,628 selecting a persona facet by a user, wherein said persona facet selected comprises a user selectable information selected by the user to be exposed in said electronic transaction; connecting to a web site by a web browser; sending said selected persona facet to said web site by said web browser during said electronic transaction; receiving information about said user stored in a database from said web site if said web site recognizes said persona facet; and updating said information about said user stored in said database. The reference relied on by the examiner is: Koeppel et al. (Koeppel) 6,477,575 Nov. 05, 2002 (filed Sep. 12, 2000) Claims 1 through 7, 13 through 19 and 25 through 31 stand rejected under 35 U.S.C. § 102(e) as being anticipated by Koeppel. Reference is made to the briefs and the answer for the respective positions of the appellant and the examiner. OPINION We have carefully considered the entire record before us, and we will reverse the 35 U.S.C. § 102(e) rejection of claims 1 through 7, 13 through 19 and 25 through 31. 3Page: Previous 1 2 3 4 5 6 NextLast modified: November 3, 2007