Appeal No. 2004-1868
Application No. 09/731,628
Turning to the portions of Koeppel referenced by the
examiner, we find that Koeppel discloses a system and method
whereby the user/client, as opposed to the web site, captures and
stores all of the client’s web site activities in a client side
data store (column 11, line 21 through column 12, line 60). All
of the claims on appeal require the database at the web site to
store all user web site activities. Thus, the anticipation
rejection of claims 1 through 7, 13 through 19 and 25 through 31
is reversed because the user/client in Koeppel is incapable of
selecting a persona facet, sending the persona facet to a web
site during an electronic transaction, and receiving information
from a database at the web site if the web site recognizes the
persona facet.
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