Ex Parte Milch et al - Page 5




             Appeal No. 2005-0338                                                                                     
             Application No. 10/003,840                                                                               
                                                                                                                     
                    and which pixels are not as important (lines 3-6 of column 5).  Reinhardt does not                
                    disclose modifying the tags and/or the parameters associated with the tags of                     
                    formatted information defined by a markup language.  Helman discloses                             
                    modifying tags and/or the parameters associated with the tags of formatted                        
                    information defined by a markup language in a television signal chrominance                       
                    adjustment method (lines 57-67 of column 2 and lines 8-12 and 51-58 of column                     
                    4).  Helman teaches the foreground color is modified such that the difference                     
                    between the foreground luminance Yf and background luminance Yb is increased                      
                    by the same scaling factor used to reduce the chrominance (lines 51-58 of                         
                    column 4 and lines 15-25 of column 5).  The scaling of luminance/chrominance                      
                    affects the power consumption levels of display.  By reducing the                                 
                    luminance/chrominance, the intensity of bright pixels must be reduced.  This                      
                    results in a reduction of power to be achieved.  Helman further teaches the                       
                    setting of colors has advantages in visual clarity, as it allows the manufacturer to              
                    set colors which minimize artifacts between foreground and background colors                      
                    (lines 35-38 of column 4).  A minimization of artifacts will result in reducing the               
                    number or bright pixels.  Artifacts are well known in the graphic arts as unwanted                
                    added noise.  It would have been obvious to one of ordinary skill in the art to                   
                    utilize the teaching of Helman to provide an improved method and system for                       
                    presenting color television signal by minimizing display artifacts while preserving               
                    the relative visual contrast between foreground and background (lines 46-55 of                    
                    column 1, Helman).                                                                                
             While we concur with the examiner’s findings directed to the Reinhardt, we                               
             disagree with the examiner’s findings directed to Helman and the examiner’s                              
             conclusions based upon the combined teachings of the references.                                         
                    However, before we consider the teachings of the references applied we first                      
             determine the scope of the claims.  Independent claims 1 and 23 both contain the                         
             limitations of “formatted information for presentation on the display device, the formatted              
             information being defined by a markup language having tags and parameters                                
             associated with the tags” and “modifying the tags and/or the parameters associated with                  
             the tags of the formatted information to reduce the number and/or intensity of bright                    
             pixels in a display format of the formatted information to produce modified formatted                    

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