Ex Parte Cobbley et al - Page 4



          Appeal No. 2005-2526                                                        
          Application No. 09/754,553                                                  

          488 U.S. 825 (1988); Ashland Oil, Inc. v. Delta Resins &                    
          Refractories, Inc. , 776 F.2d 281, 293, 227 USPQ 657, 664 (Fed.             
          Cir. 1985), cert. denied, 475 U.S. 1017 (1986); ACS Hosp. Sys.,             
          Inc. v. Montefiore Hosp., 732 F.2d 1572, 1577, 221 USPQ 929, 933            
          (Fed. Cir. 1984).  These showings by the examiner are an essential          
          part of complying with the burden of presenting a prima facie case          
          of obviousness.  Note In re Oetiker, 977 F.2d 1443, 1445, 24 USPQ2d         
          1443, 1444 (Fed. Cir. 1992).  If that burden is met, the burden             
          then shifts to the applicant to overcome the prima facie case with          
          argument and/or evidence.  Obviousness is then determined on the            
          basis of the evidence as a whole and the relative persuasiveness of         
          the arguments.  See Id.; In re Hedges, 783 F.2d 1038, 1040, 228             
          USPQ 685, 687 (Fed. Cir. 1986); In re Piasecki, 745 F.2d 1468,              
          1472, 223 USPQ 785, 788 (Fed. Cir. 1984); and In re Rinehart, 531           
          F.2d 1048, 1051, 189 USPQ 143, 146-147 (CCPA 1976).  Only those             
          arguments actually made by appellant have been considered in this           
          decision.  Arguments which appellant could have made but chose not          
          to make in the brief have not been considered and are deemed to be          
          waived [see 37 CFR §41.67(c)(1)(vii)].                                      

               With regard to independent claim 1, the examiner contends that         
          Vale displays a data entry area and a keyboard image on a user              
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