Appeal No. 2005-1722
Application 10/420,901
BACKGROUND
The invention relates to an Internet-based marketing
incentive system wherein award points are issued on-line in
connection with a purchase and can be exchanged on-line.
Claim 1 is reproduced below.
1. An internet-based product marketing incentive system
comprising:
a product presentation web page constructed and
arranged to present a user with information relating to one
or more products available for purchase by the user;
a product selection link constructed and arranged to
enable the user to select a product presented on said
product presentation web page for purchase, wherein the user
is issued award points in connection with purchasing the
product selected with said product selection link; and
an award presentation web page constructed and arranged
to present the user with information relating to one or more
awards for which the user can exchange award points.
THE REFERENCES
The examiner relies on the following references:
Cameron et al. (Cameron) 5,592,378 January 7, 1997
(filed August 19, 1994)
Gifford 5,724,424 March 3, 1998
(filed November 29, 1995)
THE REJECTION
Claims 1-28 stand rejected under 35 U.S.C. § 103(a) as being
unpatentable over Cameron and Gifford.
We refer to the final rejection (pages referred to as
"FR__") and the examiner's answer for a statement of the
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