Appeal No. 2006-0597 Page 6
Application No. 09/682,876
limit for redemption and having a producer’s purchase incentive on
the purchase of the “only one selected product at the only one
selected reseller.” In other words, the voucher system taught by
Stewart offers unsolicited offers to the user while the website of
the claimed method ties in the voucher to the originally selected
product desired by the user.
The examiner finds that, in the method of Stewart, the system
“will then select one reseller (local hotel) which can provide the
desired product or service based on the user’s location and/or
demographic information” (Answer, page 4). As also correctly
argued by appellant (Brief, page 24), the customer or user in
Stewart directly selects the reseller through preferences or a
mouse click while in the claimed invention the website selects the
reseller from a plurality of resellers based on the selection of
the product and the postal address code. See Stewart, Figure 9A;
col. 13, ll. 22-25; and col. 22, ll. 37-56).
We note that the examiner states that “Official Notice could
be taken” that it is “old and well known” to receive the producer
and product selections from the customer before requesting the
customer’s personal contact information and postal address code
(Answer, page 14, italics added). Despite the statement that
official notice “could be taken,” the examiner lists four
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