Appeal Number: 2006-1514
Application Number: 09/950,526
BACKGROUND
The appellant's invention relates to a method of generating a sales modeling baseline. An
understanding of the invention can be derived from a reading of exemplary claim 1, which is
reproduced below.
1. A method for generating a modified sales baseline for a product, said method
comprising:
storing an original baseline;
receiving a plurality of consumer purchasing characteristics, each of said
consumer purchasing characteristics representing a behavior of consumers with
respect to said product, said consumer purchasing characteristics including pantry
loading;
receiving promotion information, said promotion information including quantities
of said product sold during a promotion of said product; and
modifying said original baseline in response to said consumer purchasing
characteristics and said promotion information.
PRIOR ART
The prior art reference of record relied upon by the examiner in rejecting the appealed
claims is:
Abraham and Lodish, An Implemented System For Improving Promotion Productivity Using
Store Scanner Data, Marketing Science, Vol. 12, No. 3, Summer 1993, pp. 248-269 (Abraham)
REJECTIONS
Rather than reiterate the conflicting viewpoints advanced by the examiner and the appellant
regarding the above-noted rejections, we make reference to the examiner's answer (mailed
February 2, 2006) for the reasoning in support of the rejection, and to appellant’s brief (filed
November 8, 2004) and reply brief (filed February 27, 2006) for the arguments thereagainst.
Claims 1 through 8, 10, and 11 stand rejected under 35 U.S.C. § 102(b) as anticipated by
Abraham.
2
Page: Previous 1 2 3 4 5 6 Next
Last modified: November 3, 2007