Ex Parte Valiulis et al - Page 2

                Appeal 2006-3003                                                                                  
                Application 10/390,444                                                                            
                claims are pending.  We have jurisdiction over this appeal under 35 U.S.C.                        
                § 6 (2002).                                                                                       
                       Appellants invented a display hook and assembly with reduced drag                          
                (Specification [0001]).  Claim 11 is illustrative of the claimed invention and                    
                reads as follows:                                                                                 
                              11. A display hook for attachment to a vertical                                     
                              support for displaying merchandise, the display                                     
                              hook comprising:                                                                    
                                    a back end member structured for                                              
                              attachment to a vertical support;                                                   
                                    a product arm member supported by and                                         
                              extending forwardly from the back end member                                        
                              toward a retainer member, the product arm                                           
                              member structured to display the merchandise via                                    
                              a self-facing configuration such that merchandise                                   
                              when displayed on the product arm member                                            
                              migrates forwardly toward the retainer member                                       
                              with the retainer member preventing merchandise                                     
                              from falling off the product arm member; and                                        
                                    a fluoropolymer surface on at least a portion                                 
                              of the product arm member, the fluoropolymer                                        
                              surface configured to provide an approximate near                                   
                              zero static coefficient of friction for merchandise                                 
                              being self-faced on the product arm member.                                         
                       The Examiner relies upon the following as evidence of                                      
                unpatentability:                                                                                  
                Willius    US 4,898,406  Feb. 06, 1990                                                            
                Brozak    US 5,626,243  May 06, 1997                                                              
                Kump     US 5,906,283  May 25, 1999                                                               
                Mattesky    US 2002/0113183 A1 Aug. 22, 2002                                                      
                       Appellants seek review of the Examiner’s rejections under 35 U.S.C.                        
                § 103(a) of claims 1, 7, 9, 11, 12, 19, and 20 as unpatentable over Mattesky                      


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