Appeal 2007-0610
Application 09/766,357
5. The Examiner relied on Cornuejols to show that an optimization
model that is one of a transportation model, network model, or generalized
network model is well known, finding that:
Cornuejols teaches various methods of network optimization (special
types of linear programming or constraint-based models) including a
transportation model (Cornuejols at §11.3.3), a network model
(Cornuejols at §11.4), and a generalized network model (Cornuejols at
§ 11.5).
Answer 4.
6. Appellant argued that “Cornuejols is directed to mathematical
operations and not toward customizing direct marketing materials.” Appeal
Br. 15.
7. Appellant did not traverse the Examiner’s finding that Cornuejols
discloses optimization models including the transportation model, network
model, and generalized network model. Appeal Br. 12-16. “Cornuejols may
teach a transportation mode1, a network model, and a generalized network
model, but this cited reference does not teach or suggest customizing direct
marketing materials.” Appeal Br. 13.
8. Kent discloses the use of an “optimization program” at paragraph
0077 (“designed to optimize the various parameters established in the profile
132 and correlate it to the database content 160 (FIG. 5) when it is time to
print the publication.”)
9. Cornuejols is a section of coursework on the subject of applying a
special type of linear programming called network optimization. Real-life
examples are given whereby problems are formulated into networks that are
solved by linear programming. They include minimizing delays along a
telephone network between two cities (p. 136, “network model”),
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