Appeal 2007-0990 Application 09/871,920 rejection of these claims as being unpatentable over Ivanov in view of Klibaner for the same reasons discussed supra with respect to claim 1. Independent claims 32, 50, and 59 We consider next the Examiner’s rejection of independent claims 32, 50, and 59 as being unpatentable over Ivanov in view of Klibaner. We note that Appellants rely on the same arguments previously presented for claim 1, and present an additional argument that each of independent claims 32, 50, and 59 recite a program for promoting the content item as a result of the content management process and updating the content management record (Br. 9-10). However, we find the systems disclosed by both Ivanov and Klibaner are computer systems. We further find the argued promotion/updating steps are automatically performed by Ivanov’s workflow manager program (col. 7, ll. 11-18; see also col. 15, ll. 34-38) that resides on “server computer 24” (col. 7, ll. 44-45). Therefore, we conclude the Examiner has met the burden of presenting a prima facie case of obviousness for independent claims 32, 50, and 59. Accordingly, we will sustain the Examiner’s rejection of independent claims 32, 50, and 59 as being unpatentable over Ivanov in view of Klibaner. Dependent claims 33-38 and 40 Appellants have not presented any substantive arguments directed separately to the patentability of dependent claims 33-38 and 40. In the absence of a separate argument with respect to the dependent claims, those claims stand or fall with the representative independent claim. See In re 9Page: Previous 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next
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