Ex Parte Kang - Page 4

                Appeal 2007-2021                                                                                  
                Application 09/790,726                                                                            
                                                                                                                 
                       must ask whether the improvement is more than the predictable                              
                       use of prior art elements according to their established                                   
                       functions.                                                                                 
                KSR, 127 S. Ct. at 1740, 82 USPQ2d at 1396.  If the claimed subject matter                        
                cannot be fairly characterized as involving the simple substitution of one                        
                known element for another or the mere application of a known technique to                         
                a piece of prior art ready for the improvement, a holding of obviousness can                      
                be based on a showing that “there was an apparent reason to combine the                           
                known elements in the fashion claimed.”  Id., 127 S. Ct. at 1740-41,                              
                82 USPQ2d at 1396.  Such a showing requires “some articulated reasoning                           
                with some rational underpinning to support the legal conclusion of                                
                obviousness. . . . [H]owever, the analysis need not seek out precise teachings                    
                directed to the specific subject matter of the challenged claim, for a court                      
                can take account of the inferences and creative steps that a person of                            
                ordinary skill in the art would employ.”  Id., 127 S. Ct. at 1741, 82 USPQ2d                      
                at 1396 (quoting In re Kahn, 441 F.3d 977, 987, 78 USPQ2d 1329, 1336                              
                (Fed. Cir. 2006)).                                                                                
                       If the Examiner’s burden is met, the burden then shifts to the                             
                Appellant to overcome the prima facie case with argument and/or evidence.                         
                Obviousness is then determined on the basis of the evidence as a whole and                        
                the relative persuasiveness of the arguments.  See In re Oetiker, 977 F.2d                        
                1443, 1445, 24 USPQ2d 1443, 1444 (Fed. Cir. 1992).                                                
                       Regarding the independent claims, the Examiner's rejection essentially                     
                finds that Wiser teaches an electronic music distribution service system with                     
                every claimed feature except for (1) uploading an SMIL multimedia file, and                       
                (2) generating a corresponding HTML file.  The Examiner cites Lin as                              
                teaching uploading a multimedia file and generating and displaying a                              

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