Ex Parte Borg - Page 7

                 Appeal 2007-2167                                                                                        
                 Application 09/991,752                                                                                  

                 1991) and In re Keller, 642 F.2d 413, 425, 208 USPQ 871, 881 (CCPA                                      
                 1981).                                                                                                  
                        “Section 103 forbids issuance of a patent when ‘the differences                                  
                 between the subject matter sought to be patented and the prior art are such                             
                 that the subject matter as a whole would have been obvious at the time the                              
                 invention was made to a person having ordinary skill in the art to which said                           
                 subject matter pertains.’”  KSR Int’l Co. v. Teleflex Inc., 127 S.Ct. 1727,                             
                 1734, 82 USPQ2d 1385, 1391 (2007).                                                                      
                        “The combination of familiar elements according to known methods                                 
                 is likely to be obvious when it does no more than yield predictable results.”                           
                 Leapfrog Enter., Inc. v. Fisher-Price, Inc., 485 F.3d 1157, 1161,                                       
                 82 USPQ2d 1687, 1691 (Fed. Cir. 2007) (quoting KSR Int’l v. Teleflex, Inc.,                             
                 127 S. Ct. 1727, 1739, 82 USPQ2d 1385, 1395 (2007)).  “One of the ways in                               
                 which a patent’s subject matter can be proved obvious is by noting that there                           
                 existed at the time of invention a known problem for which there was an                                 
                 obvious solution encompassed by the patent's claims.”  KSR, 127 S. Ct. at                               
                 1742, 82 USPQ2d at 1397.                                                                                
                                                     ANALYSIS                                                            
                        The Examiner characterizes the User Meta-data in Gupta ‘079 as the                               
                 claimed storage medium at the first location, which includes user’s                                     
                 information based on the product selection by the user (Answer 8).   The                                
                 Examiner reads the claimed storage medium at a second location on the                                   
                 vendor databases used by the wrapper which captures additional information                              
                 corresponding to the user selection for filling the order form (Answer 9).                              



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