Ex Parte Novais et al - Page 9


              Appeal 2007-2215                                                                                     
              Application 09/918,287                                                                               
         1    In re Sovish, 769 F.2d 738, 743, 226 USPQ 771, 774 (Fed. Cir. 1985).  A person of                    
         2    ordinary skill is also a person of ordinary creativity, not an automaton.  KSR                       
         3    International Co. v. Teleflex Inc., 127 S. Ct. 1727, 1742, 82 USPQ2d 1385, 1397                      
         4    (2007).  Rigid rules that deny factfinders recourse to common sense are neither                      
         5    necessary nor consistent with case law.  Id.  In considering suggestions from the                    
         6    prior art for determining obviousness, the proper approach is quite flexible and                     
         7    requires consideration of common knowledge and common sense.  DyStar                                 
         8    Textilfarben GmbH & Co. Deutschland KG v. C. H. Patrick Co., 464 F.3d 1356,                          
         9    1367, 80 USPQ2d 1641, 1651 (Fed. Cir. 2006).                                                         
        10          F. Analysis                                                                                    
        11                   The Anticipation Rejection of Claims 1-7 over Weston                                  
        12    The Examiner has determined that the entire theme park of Weston qualifies                           
        13    as a single entertainment event.  (Answer 5, l. 12).  The Examiner has also                          
        14    determined that in Weston each particular location in the theme park where images                    
        15    are taken of a customer constitutes a seating location of the customer for the                       
        16    entertainment event.  (Answer 6, ll. 17-18).  In our view, the broadest reasonable                   
        17    interpretation of the claim term “seating location of the customer at the                            
        18    entertainment event” in light of the specification is not broad enough to encompass                  
        19    the scope attributed to the term by the Examiner.                                                    
        20          Based on the Applicants’ Specification, the seating location of a customer at                  
        21    an entertainment event is fixed and determined, not subject to change during the                     
        22    event and not shared with other customers at the event.  It is no different from what                
        23    we are all familiar with in the case of concerts and games in professional sports.                   
        24    The Applicants do not define anything out of the ordinary.  As is stated in the                      
        25    Specification on page 6, lines 4-7:                                                                  



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