Ex Parte Edelman et al - Page 3

               Appeal 2007-3545                                                                            
               Application 11/197,039                                                                      
                  The rejections as presented by the Examiner are as follows:1                             
                      1. Claims 1-10 and 17-18 are rejected under 35 U.S.C. § 103(a) as                    
                         being unpatentable over Wang.                                                     
                      2. Claims 11 and 12 are rejected under 35 U.S.C. § 103(a) as being                   
                         unpatentable over Wang in view of Cooper.                                         
                      3. Claims 13-16 are rejected under 35 U.S.C. § 103(a) as being                       
                         unpatentable over Wang in view of Cooper and Bacon.                               
               The Examiner contends that the printed matter, “one or two natural                          
               scent identifiers located on the label,” is not functionally related to the                 
               substrate and, therefore, is not entitled to patentable weight in assessing                 
               whether the claimed article is patentable over the prior art (Answer 4).                    
                  Appellants argue claim 1 only.  Accordingly, dependent claims 2-18                       
               stand or fall with claim 1.                                                                 

                                                OPINION                                                    
               35 U.S.C. § 103(a) REJECTION OVER WANG                                                      
                      Appellants argue that the written content (i.e., printed matter) of the              
               label is entitled to patentable weight because the printed matter is                        
               functionally related to the substrate (Br. 4).  Appellants argue that a new and             
               unobvious functional relationship exists between the written content (i.e.,                 
               printed matter) of the label and the substrate article because such written                 
               content (i.e., printed matter) performs an educational function of providing                
               the consumer a positive scent experience (Br. 5-6).  Appellants further argue               
               that the claim feature “one or two natural scent identifiers located on the                 
                                                                                                          
               1 The Examiner rejected claims 1-18 under the judicially created doctrine of                
               obviousness-type double patenting over copending application 11/059,099.                    
               Appellants have not contested this rejection and it is not on appeal (Br. 3).               
                                                    3                                                      

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