The Coca-Cola Company, and Includible Subsidiaries - Page 26

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               Petitioner argues that having prescribed an allocation and             
          apportionment procedure that could either favor or disfavor a               
          taxpayer, depending on the circumstances, respondent should not             
          be permitted to selectively enforce the provision by challenging            
          its application for particular taxpayers.  Petitioner                       
          acknowledges that it obtains favorable results by applying Q&A 12           
          as written.  The results produced by applying Q&A-12, however, do           
          not justify overriding the plain language of the regulation.                
          Petitioner contends that a plain and unambiguous provision may be           
          judicially overridden only if it produces grossly or patently               
          absurd results.                                                             
               Respondent argues that petitioner's interpretation of Q&A-12           
          improperly limits the role of Q&A-1, contrary to clear                      
          indications that Q&A-1 must be accorded a broad scope.                      
          Respondent contends that petitioner's interpretation of Q&A-12 is           
          plainly at odds, not only with the express broad terms of Q&A-1,            
          but also with section 936.  Q&A-1 is intended to state the                  
          standards by which all expenses attributable to the possession              
          product must be allocated and apportioned regardless of the form            
          in which the possession product is sold to the third parties,               
          asserts respondent.  Q&A-1 must be given a broad scope of                   
          application in making allocations and apportionments of expenses            
          directly to the possession products in all situations where                 
          expenses can be so apportioned using the methods provided in                
          section 1.861-8, Income Tax Regs.  Respondent argues that in                




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